Lens Now believes the responsible use of personal information is an important element in ongoing evolution of the Internet. We understand the trust that you place in us when you submit information to us, and we are determined to respect your privacy.

Lens Now collects information about its customers both during the order process and as customers navigate the http://www.lensnow.com web site. The information provided on order forms is considered private, and Lens Now will not sell this personal information to third parties. However, Lens Now reserves the right to contact existing customers regarding store specials and other significant events.

Opt-Out Provided
Lens Now will provide existing customers with the opportunity to "opt-out" or choose to be removed from future mailings from LensNow and its affiliates. Opt-out information will be included with any non-personal or non-essential message sent to prior customers. A personal or essential message is one that would relate directly to the particular customer's order.

Non-Personal Information
Lens Now also routinely collects statistics on site usage patterns. These statistics are not intended to relate to any particular individual. Instead, they are used interally to judge the effectiveness of web site features and content. Some real-time information is occasionally used to automatically suggest a product to a customer based on that customer's observed preferences.

Transaction Security
Lens Now will also take all the necessary steps to provide excellent protection for the personal information we collect, including the industry standard electronic commerce transaction security software.

All transactions occur through our Secure Server, protected by a Verisign® Secure Site Certificate. That means that we use encryption to secure information sent from your computer to our servers. In addtition, credit card numbers and other sensitive information is encrypted in our database(s) to provide a second layer of security for your private information.

Updating Your Information
If you ever need to update any information on file with Lens Now, you may call or email us at Lens Now at support@lensnow.com. If you need to update your information when re-ordering, you will have a chance to make changes to your payment information, shipping and biling address(es) at checkout.